Sam’s Club has lowered the cost of its hot dog combo in its cafes from $1.50 to $1.38. While that may not seem like much to inflation-weary consumers, the warehouse club chain said that the move is indicative of its journey to make the Sam’s Club membership “the most valuable subscription.”
Sam’s Club touts that its Member’s Mark Beef Franks are highly rated (4.7 stars) and are the No. 1-selling hot dogs in its clubs. They’re so popular that clubs also sell them in the coolers so that members can enjoy them at home.
The lower cost undercuts fellow competitor Costco Wholesale Corp.’s iconic $1.50 hot-dog-and-soda combo. Costco’s CEO has vowed never to increase the price of the combo, saying that it would remain at $1.50 “forever” on an earnings call this past September. The popular menu item has remained at $1.50 since the 1980s.
Source: Progressive Grocer
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 