Victoria’s Secret & Co. (NYSE: VSCO) today announced it is introducing new technology to help customers easily find the right size when shopping on the Victoria’s Secret app for their favorite Victoria’s Secret and Victoria’s Secret PINK bras.
With approximately 23,000 associates trained to provide bra measurements in stores and robust online fit capabilities, VS&Co is already an industry leader in the bra fit experience. Now, in partnership with NetVirta, the world’s leading fit technology provider and creator of Verifyt®, customers will be able to leverage 3D scan technology to receive personalized bra size recommendations – no measuring tape needed. This latest offering in technology reflects the company’s continued focus on creating a welcoming, approachable environment both online and in stores, while demystifying finding the right sized bra.
“We have always dedicated ourselves to providing an exceptional customer experience, and our measuring and fit capabilities set us apart in the industry,” said Christine Rupp, Chief Customer Officer for VS&Co. “We are thrilled to offer this new technology to our customers to give them even more confidence when buying their favorite Victoria’s Secret and PINK bras.”GlobeNews Wire