Amazon is testing a voluntary program that uses biometric data to verify the identity of sellers applying to utilize its online marketplace.
As of Nov. 15, 2022, the e-tail giant is starting to test a new, optional solution for prospective sellers that uses forgery detection, facial recognition, and liveness detection technology to verify the authenticity of government-issued identity documents and whether they match the individual applying to sell in the Amazon online store.
Identity verification is a key step potential sellers must take before setting up shop on the Amazon platform. Amazon says this test will determine whether it can achieve the same robustness of identity verification as its current processes, which use a combination of proprietary technology and expert human reviews, while also providing a better experience for sellers.
Source: Chain Store Age
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