Amazon and Planet Fitness have teamed up to offer new Planet Fitness Black Card holders a free Amazon Halo View wellness tracker and year-long membership from Nov. 7 through Nov. 15, according to a press release. Existing members can get 15% off during this period.
The tie-up includes a TikTok hashtag challenge encouraging consumers to post a video of themselves doing a fitness-inspired dance with the hashtag #GlowUsYourMoves and tag Planet Fitness for the opportunity to win one of ten $500 Amazon gift cards.
By partnering with one of the largest fitness franchises in America, Amazon can market its wearable to an engaged audience and maintain its foothold in the wellness industry following a call to shutter its Amazon Care business at the end of the year.
Source: Marketing Dive
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