Firework Announces Groundbreaking In-Video Checkout Solution

Firework, the world’s largest video commerce solution for brands, today announced the release of the first fully-native, in-video checkout solution for the West’s burgeoning video commerce market. The new technology enables seamless, single-click purchase functionality within Firework’s shoppable and livestream videos, providing brands a truly frictionless shopping experience on both their own websites and across the open web.

The innovation, a first in the US market, speaks to the rise in consumer preferences for engaging video content and low-friction, e-commerce experiences — all while satisfying the increasingly critical need for brands to re-engage consumers on their owned and operated digital properties. With this announcement, Firework has become the first and only video commerce solution to offer these capabilities.

“Video continues to play an increasingly important role in the digital customer journey — enabling richer, more engaging experiences of brands and their products and, in turn, influencing purchase decisions,” said Eva Wang, Head of Commerce and Partnerships at Firework. “With Firework In-Video Checkout, brands can dramatically accelerate the path-to-purchase, closing that all-important gap between impression, engagement, and conversion. No other solution on the market gives brands the ability to condense the entire path to purchase into a single, fully-integrated experience — combining engaging video content with a frictionless e-commerce experience, and in the right context: brands’ owned and operated websites.”