Walt Disney Co. is launching a pilot program to test how streaming subscribers respond to deals to buy exclusive toys and apparel related to some of its most popular shows, movies and characters—all offered through the Disney+ app.
Starting Tuesday, subscribers can visit the ShopDisney.com website or scan a QR code found on the menu screen of Disney+ streaming titles and purchase limited-edition merchandise. Items featured in the test include replicas of Marvel superhero Dr. Strange’s cloak, a Black Panther mask, or a Darksaber toy weapon from “The Mandalorian.”
The test is part of a broader effort at Disney to integrate the company’s two main business lines via Disney+, which so far has functioned only as a platform for streaming video. Disney’s operations are divided into two segments: media, entertainment and distribution and parks, experiences and products.WSJ