Real estate investment trust Simon and Shop Premium Outlets (SPO) are teaming up with Tmall Global, Alibaba Group’s cross-border e-commerce platform, to bring brands to consumers in China through livestream shopping events.
Beginning in October, these livestreams will allow shoppers in China to virtually shop SPO’s online inventory and purchase directly from participating stores located within Woodbury Common Premium Outlets, a Simon property, in time for Alibaba’s 11.11 Global Shopping Festival and throughout the holiday season.
SPO, a joint venture between New York-listed Simon and Rue Gilt Groupe, is providing the back-end technology for Tmall Global to access its inventory and product information in real-time.
Source: Alizila
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 