Amazon has become the pacemaker in commerce, and today a startup that’s been building technology to help retailers keep up with it in the world of physical stores is announcing some funding to expand its business. Trigo, an Israeli startup that builds technology for stores to operate cashier-free, “just walk out” experiences similar to those you might find in Amazon Go stores, has raised $100 million.
Trigo focuses on grocery shopping, and it already has a high-profile list of grocery retailers on its books, including Tesco, the U.K.-based supermarket giant; Germany’s REWE; ALDI Nord in The Netherlands; Netto in Munich; Shufersal in Israel; and the Wakefern cooperative in the U.S. The plan will be to use the funding to expand its engagement with these, and to add more to the roster, amid a strong slate of competition in the market. Others in the same category include Standard Cognition (last year valued at over $1 billion), Shopic, Caper, Zippin and Grabango, to name a few.
It also will be doubling down on expanding its technology. Alongside its autonomous check-out system based on hardware and software, Trigo also provides inventory management and will soon be launching “StoreOS” to bring these together with other tools (analytics, marketing and more) to help physical retailers link up their brick-and-mortar stores better with their online operations, and — thanks to the popularity of e-commerce — what customers are generally expecting out of any shopping experience these days.Tech Crunch