Ride-hailing company Uber Technologies Inc. wants to help marketers target consumers with ads based on where they have been and where they are going.
Uber announced the new capability as it rolled out its mobility media division, offering ads across its ride-hailing app for the first time. These ads will be available in select markets at launch. The company sees huge potential for revenue growth in the new ad-targeting product, though some experts say it could raise concerns about consumer privacy.
Companies like Alphabet Inc.’s Google and Meta Platforms Inc.’s Facebook have long recorded users’ web behavior to target them with ads. Retailers such as Walmart Inc. and Kroger Co. can track when, where and how you shop for the benefit of brands that advertise with them.WSJ