Ahold Delhaize’s Peapod Digital Labs announced Wednesday that it plans to transition its retail media business to a fully in-house operation.
AD Retail Media plans to more than triple its current team over the next year, to more than 70 individuals, Bobby Watts, vice president and head of AD Retail Media, said in an interview. The business will soon launch a unified on-site and offsite advertising platform, a single dashboard for measuring campaign performance and roll out a new data collaboration tool for brands.
Ahold Delhaize looks to exert more control over its retail media business and leverage its proprietary data as digital retail media in the U.S. tracks toward $50 billion in ad sales by next year, according to eMarketer.
Source: Grocery Dive
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 