Walmart announced Tuesday (Oct. 18) that it is launching a new content creation platform of digital tools so that influencers and other creative-minded types can make social media posts and also earn commissions on the products they sell.
In announcing the Beta-version of the newly launched “Walmart Creator” portal, the retail giant said it hoped to “democratize” the creative process for eCommerce and social media by letting artists monetize shoppable products from the retail giant.
“We know our customers are inspired by the content and stories they see from their favorite influencers in their social feeds every day,” William White, chief marketing officer, Walmart U.S., said in a company press release. “This next step in our strategy will help fuel inspiration for our customers by connecting their favorite creators directly with our brand and the brands they love at Walmart.”
Source: PYMNTS
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