Amazon, the exclusive broadcaster of Thursday Night Football beginning this fall, is “uniquely positioned” to air the Black Friday game given the significance the day already holds for the company’s retail business, Hans Schroeder, NFL Media’s chief operating officer, said in a statement.
This will be the first ever NFL game on Black Friday, though the league’s three nationally televised contests on Thanksgiving Day generate massive interest: Each of the 2021 Thanksgiving games averaged more than 19 million viewers, ranking among the top 50 most-watched telecasts of the year, according to Sports Business Journal, while CBS’ Thanksgiving broadcast of the Las Vegas Raiders and Dallas Cowboys tilt was the most-watched regular season game of the season with 37.84 million viewers.
Amazon paid the NFL $13 billion to air Thursday games through 2033 and is banking on it to drive up Prime subscriptions, though ratings have been mixed so far this year.
Source: Forbes
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