Canadians are struggling with inflated grocery prices as much as Americans and, like U.S. grocers, Loblaw Cos. has taken action.
Brampton, Ontario-based Loblaw, Canada’s largest supermarket retailer, yesterday instituted a price freeze on more than 1,500 items under its no name value-focused own brand. The private-label line spans a range of staple grocery and household products and already provides an average savings of 25% over comparable national brands, the company said.
No name brand prices will be frozen through the end of January. Items include such essentials as apples, potatoes, butter, eggs, cheese, rice, pasta, toilet paper and paper towels, Loblaw said, noting that the products are “available within minutes of most Canadians” and sold in more than 2,400 stores, including Loblaws, Zehrs, Real Canadian Superstore, no frills, T&T, Atlantic Superstore, Maxi and Shoppers Drug Mart.Super Market News