DoorDash is introducing new self-serve ad solutions designed to give its CPG partners more flexibility and options.
The on-demand delivery platform’s new self-serve ad products include a CPG ads manager, third-party partnerships with Pacvue and Flywheel, and API integrations.
The self-serve platform for the existing DoorDash Ads Manager solution enables advertisers to directly activate, manage and measure Sponsored Product ads on DoorDash. Sponsored Products are item-level placements that connect DoorDash consumers with brands being sold on the platform.
Source: Chain Store Age
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