Blue Apron has made its meal kits available on Amazon.com in the U.S. without a subscription, according to a press release on Wednesday.
On Amazon, shoppers can buy two- and four-person meal kits ranging from $50 to $80 that are fulfilled by Blue Apron.
Blue Apron’s presence on Amazon continues the company’s push into expanding its third-party channel strategy to “increase exposure to a wider pool of potential customers outside of its ecosystem,” the release noted.
Source: Grocery Dive
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