Shariq Siddiqui spent nine years at Amazon, the last bit bringing Alexa on as an identity for brick-and-mortar stores. It was while doing that he was involved in some of Amazon’s initiatives, for example, its Amazon Go walk-out shopping concept.
However, Siddiqui told TechCrunch that he was not a fan of the concept of having cameras everywhere and felt that scaling that kind of approach would be difficult. On the other hand, he also thought retrofitting existing stores would be expensive, so he went looking for a better way to make shop-and-go easier.
That’s when he hooked up with fellow Amazon engineer Umer Sadiq, and together in 2018 started Veeve to build Amazon Go, but inside a smart shopping cart.Tech Crunch