Walmart is partnering with a collectibles manufacturer to challenge eBay with a gamified, blockchain-based omnichannel offering.
Walmart is launching a new digital collectible platform, known as AutoT, in collaboration with NECA (National Entertainment Collectibles Association). Launching exclusively on Walmart.com and in Walmart stores in October 2022, AutoT will feature limited-edition figures and collectibles from NECA.
Each series in the AutoT line works like a “mystery box” based on a specific pop culture property. Once a customer purchases an AutoT box, they enter the digital code found on their Walmart receipt into their personal account at AutoT.com to reveal which collectible item they’ve received. Items include rare “chase variants” signed by pop culture stars and creators.
Source: Chain Store Age
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