Peloton has launched a collaboration with hotel chain Hilton, marking the connected fitness firm’s third partnership in two weeks as it tries to reach new audiences.
The deal makes Hilton the first hospitality brand to feature Peloton’s bikes throughout its entire United States portfolio, according to a Monday (Oct. 3) news release. By year’s end, almost all the chain’s 5,400 locations in the U.S. will feature at least one Peloton Bike in their fitness center.
The release points to a survey conducted by Hilton in which 98% of travelers said they prioritized fitness on the road. And Peloton said 90% of its members are more likely to stay in a hotel that features a Peloton Bike.
Source: Pymnts
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