Stitch Fix is once again requiring potential customers to sign up for its styling service and order a box of clothing curated by a stylist in order to shop its “Freestyle” e-commerce site, according to its Frequently Asked Questions section. The e-retailer eliminated that restriction a year ago.
The prerequisite was reinstituted a few weeks ago, according to an employee who requested anonymity because they aren’t authorized to discuss company details. A Stitch Fix spokesperson declined to confirm when the change was made or comment on why.
Stitch Fix has experimented with purchase modes beyond its box business since 2019 with “Shop Your Looks” and “direct buy” options. The company renamed direct buy “Freestyle” shortly after opening it to all consumers, billing it as a way to reach more shoppers.Retail Dive