Building on the company’s existing authority as a digitally-led omnichannel retailer, Macy’s today announced the launch of its digital marketplace on macys.com, providing customers with a curated assortment of new brands, merchandise categories and products from third-party merchants and brand partners.
“After a year of intense work creating an exceptional experience for customers and sellers, we are thrilled to launch a curated marketplace on macys.com, expanding our digital assortment to new categories, brands and products that our customers will love,” said Matt Baer, chief digital and customer officer at Macy’s, Inc. “Seamlessly integrated into Macy’s digital shopping experience, marketplace gives our customers access to an array of expertly curated products — from apparel and beauty to home improvement, toys, pet products and more.”
Macy’s new digital marketplace gives customers more ways to own their style, aligned to the experience and expectations they have of the brand. The marketplace on macys.com will offer customers easy access to more than 20 product categories and 400 new brands that meet their diverse needs and will be seamlessly integrated into the product assortment of the e-commerce site this fall.
Source: Business Wire
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