As YouTube tries to chase down TikTok in the short-video market, the Google-owned company says it will start handing over a bigger slice of advertising revenue to popular creators.
Neal Mohan, chief product officer for YouTube, said on Tuesday at the annual creator event “Made on YouTube,” that starting next year, the company will pay a portion of revenue from Shorts, distributed based on the videos that get the most views.
“This is the first time real revenue sharing is being offered for short-term video at scale,” Mohan said.
Source: CNBC
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