Amazon’s first broadcast of “Thursday Night Football” attracted a record number of new Prime signups over a three-hour period, more than during similar periods on Prime Day or other big shopping days such as Black Friday and Cyber Monday, an executive said in a memo viewed by CNBC.
The matchup between the Kansas City Chiefs and the Los Angeles Chargers last week was the first of 15 games Amazon will broadcast as part of a deal with the National Football League. Amazon is spending about $1 billion per year to exclusively stream Thursday Night Football through 2033, CNBC previously reported.
“By every measure, Thursday Night Football on Prime Video was a resounding success,” Jay Marine, global head of Amazon’s sports division, wrote late Monday in the memo to staff.
Source: CNBC
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