Firework Announces Strategic Partnership with Walmart Connect to Test Livestream and Immersive Shoppable Video Experiences for Retail

Firework, a leading video e-commerce solution, announced today that it has signed a partnership agreement with Walmart Connect, a closed loop omnichannel media business of Walmart ( NYSE: WMT), to bring livestream and premium shoppable video content to Walmart’s experience

By partnering with Firework, Walmart Connect aims to bring shoppable, short-form, social-media-style videos to its own digital properties while also making them available to advertisers, creating a premium video commerce experience. By bringing product discovery and final transactions together under a single immersive experience, Walmart Connect is supporting the entire customer continuum.

“Video and livestream commerce truly works when you put the customer at the center of the experience—and that’s what we’re doing here,” said Rich Lehrfeld, Walmart Connect’s SVP and GM. “Our partnership with Firework further underscores how Walmart Connect is committed to evolving our business and expanding our offerings to actively stay ahead of what advertisers need. We’re proud to be able to serve Walmart customers with engaging experiences in the places they already love to shop.”