In this latest episode of the Omni Talk Retail Spotlight Series, accelerate360’s Chief Data Officer Liz Roche joins Chris Walton and Anne Mezzenga to discuss the keys to differentiating content across a Retail Media Network.
Together the three of them discuss:
- How to unlock additional advertising inventory in one’s Retail Media Network
- A first-party data approach to content creation
- And why “content authority” will always win out in the long-run
Watch our interview with Liz on YouTube Now
Be careful out there,
– Chris, Anne, and the Omni Talk team
Music by hooksounds.com
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Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 