In this latest episode of the Omni Talk Retail Spotlight Series, accelerate360’s Chief Data Officer Liz Roche joins Chris Walton and Anne Mezzenga to discuss the keys to differentiating content across a Retail Media Network.
Together the three of them discuss:
- How to unlock additional advertising inventory in one’s Retail Media Network
- A first-party data approach to content creation
- And why “content authority” will always win out in the long-run
Be careful out there,
– Chris, Anne, and the Omni Talk team
Music by hooksounds.com