Ulta Beauty is developing innovative online experiences with pre-built modules.
The beauty giant has been partnering with enterprise technology development platform provider Iterate.ai since 2016 to develop deploy and scale a number of leading-edge digital customer experiences. Ulta Beauty uses the company’s Interplay middleware solution, a drag-and-drop environment for rapid app development and production via modularized, pre-built components.
Interplay delivers Ulta Beauty a low-code environment featuring both customization and drag-and-drop functionality. The platform includes 475 pre-built modules that offer features such as advanced AI/ML, IoT, voice, headless commerce, blockchain, data integration, and API connections.
Source: Chain Store Age
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 