Ulta Beauty is developing innovative online experiences with pre-built modules.
The beauty giant has been partnering with enterprise technology development platform provider Iterate.ai since 2016 to develop deploy and scale a number of leading-edge digital customer experiences. Ulta Beauty uses the company’s Interplay middleware solution, a drag-and-drop environment for rapid app development and production via modularized, pre-built components.
Interplay delivers Ulta Beauty a low-code environment featuring both customization and drag-and-drop functionality. The platform includes 475 pre-built modules that offer features such as advanced AI/ML, IoT, voice, headless commerce, blockchain, data integration, and API connections.Chain Store Age