Instacart is acquiring Rosie, an e-commerce platform for local and independent retailers and wholesalers, the company announced on Wednesday. The financial terms of the deal were not disclosed.
Founded in 2013, Rosie offers independent grocers branded e-commerce websites and mobile app capabilities that power order flow, fulfillment and customer insights. The company’s product features include shoppable weekly ads, rewards programs integrations, third-party fulfillment logistics integrations, payment processing and more. Rosie, which is based in Ithaca, New York, has raised $11.9 million to date.
Instacart says the acquisition will allow it to introduce new e-commerce solutions for local and independent retailers that complement its Instacart Platform e-commerce offerings, which give retailers access to the solutions behind Instacart’s consumer marketplace to help them enhance customer experience and help their businesses grow.
Source: Tech Crunch
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