Instacart announced Thursday it has acquired Eversight, a pricing and promotions platform powered by artificial intelligence. Terms of the deal were not disclosed.
With Eversight, Instacart said its retailer and CPG partners will have access to customized pricing tools and dynamic insights that link offline and online shopper behavior. They also will be able to test customized pricing and promotions with individual customers at scale, Instacart noted.
Instacart said the acquisition will help CPG brands and retailers offer better promotions and savings for customers with automated processes for pricing changes.
Source: Grocery Dive
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