Ulta this fall will introduce a new layout in select stores to “elevate key growth categories” and “unify the presentation of skincare and makeup” CEO Dave Kimbell announced on a recent call with analysts.
The company plans to introduce a new front-of-store presentation in September that will focus on editorial storytelling around trends, events and new products, Kimbell said.
The beauty retailer reported last week that its second-quarter net sales grew nearly 16.8% to $2.3 billion, while operating and net income both grew by nearly 18%.
Source: Retail Dive