Meta Platforms (NASDAQ:META) said on Monday that it would bring grocery shopping inside WhatsApp by partnering with India’s Jio Platforms, what the U.S. tech giant called “the first end-to-end shopping experience” on the messaging platform.
The new service will let customers in India go through JioMart’s full grocery catalog on WhatsApp, add items to their cart and make payments without leaving the app.
“Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come,” Meta Platforms (META) Chief Executive Mark Zuckerberg said in a statement.
Source: Seeking Alpha
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