Walmart has launched Walmart Rewards as a new benefit to its Walmart+ membership, Chris Cracchiolo, senior vice president and general manager of Walmart+, wrote in a company blog.
Shoppers can earn and redeem rewards both in-store and online. For online shoppers, customers can tap the “add reward” option under eligible items on Walmart’s site or app to claim the savings and then apply their rewards balance to their purchase at checkout.
The item-specific rewards, powered by Ibotta Performance Network, come at a time when Walmart is bolstering the perks tied to Walmart+.
Source: Retail Dive