TikTok is expanding its capabilities as an advertising platform.
The China-based short-form video app is partnering with social advertising automation platform Smartly.io to introduce TikTok’s new ad solution, Shopping Ads, for advertisers to begin testing ahead of the 2022 holiday season.
TikTok Shopping Ads content includes video shopping ads, which deliver hyper-relevant, smart videos with personalized recommendations based on their interactions; as well as catalog list ads which pull product information directly from an advertiser’s catalog to promote beyond TikTok’s “For You” page.
Source: Chain Store Age
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