Walmart (WMT.N) may launch a platform that will use social media influencers to help the retailer and its 100,000 third-party sellers promote their goods and services online, according to trademark filings.
Walmart filed trademarks for “Walmart Creator” and “Walmart Creator Collective,” which would provide social media consulting and “the promotion of goods and services of others through influencers,” according to the July 27 documents seen by Reuters.
Walmart currently works with influencers to promote its groceries and apparel, as well as its Walmart+ loyalty program. Influencers often have large followings on Instagram, YouTube and TikTok and recommend products by posting affiliate links. They earn a commission when a customer uses the link to make a purchase.Reuters