Even Amazon.com Inc. wants to be a little like TikTok.
Amazon is testing a feature in its app that would show users a TikTok-style photo and video feed of products for shoppers to share with other users. The test is currently visible to a small number of Amazon employees, according to a person familiar with it.
Amazon joins other major technology companies such as Meta Platforms Inc. and Google parent Alphabet Inc. that have attempted to bump up engagement through short videos and an endless stream of content.
Source: WSJ
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