Smart shopping cart technology developer Shopic has raised $35 million in a Series B funding round led by Qualcomm Ventures, pushing the total amount it has brought in from investors to $56 million, the Tel Aviv, Israel-based startup announced Tuesday.
In addition to Qualcomm, participants in the investment round include Vintage Investment Partners and Clal Insurance, as well as existing Shopic investors IBI Tech Fund, Tal Ventures, Claridge Israel and Israeli supermarket chain Shufersal.
Shopic is looking to stand out in the automated checkout space with a clip-on unit that enables standard shopping carts to identify products as shoppers select them.
Source: Grocery Dive
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