Bed Bath & Beyond is discontinuing Wild Sage, a private brand of bedding, decor and furniture that it launched about a year ago.
Led by former CEO Mark Tritton, the retailer made an aggressive push into exclusive brands and touted them as a linchpin of its turnaround strategy.
The move is likely just the start of bigger changes for Bed Bath’s merchandising approach, as the company tries to reverse declining sales, appease activist investors and win back shoppers.
Source: CNBC
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