The first two stores in Milan and Los Angeles are intended to address all the needs of a 25- to 35-year-old.
Abercrombie & Fitch will unveil a new retail concept this week — The Getaway — inspired by the sentiments felt before the start of a long weekend.
Although the stores will still be called Abercrombie & Fitch, the design is intended to replicate a chic hotel lobby, and the merchandise mix is curated to appeal to the varied needs of a 25- to 35-year-old customer.
The first two stores will open outside Milan in the Il Centro Shopping Center, and at Los Angeles’ Del Amo Fashion Center. They will be approximately 4,500 square feet and carry men’s and womenswear.
Source: WWD
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