Facebook is shutting down its live shopping feature on October 1 to shift its focus to Reels, the company announced in a blog post. After this date, you will no longer be able to host any new or scheduled live shopping events on Facebook, the company says. The social media network notes that you will still be able to use Facebook Live to broadcast live events, but you won’t be able to create product playlists or tag products in your Facebook Live videos.
Livestream video shopping became publicly available on Facebook two years ago, following a series of smaller trials and beta tests. The feature was designed to give creators and brands an interactive way to sell items, connect with viewers and potentially gain new customers. However, Facebook says it’s now shifting away from live video shopping to focus on Reels.
“As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product,” the company said in the blog post. “If you want to reach and engage people through video, try experimenting with Reels and Reels ads on Facebook and Instagram. You can also tag products in Reels on Instagram to enable deeper discovery and consideration. If you have a shop with checkout and want to to host Live Shopping events on Instagram, you can set up Live Shopping on Instagram.”Tech Crunch