Consumers have spoken.
American consumers trust YouTube the most for finding and purchasing products, according to a report by Insider Intelligence. Almost two-thirds of U.S consumers find YouTube somewhat or very trustworthy for finding and purchasing products, followed by Facebook, with a 51% share. Instagram came in third, at 45%. Rounding out the top five were LinkedIn (37%), Twitter (37%) and TikTok (35%).
In other findings, 45% of consumers are at least somewhat likely to purchase a product on Instagram, which is two percentage points higher than for Facebook.
Source: Chain Store Age
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 