Consumers have spoken.
American consumers trust YouTube the most for finding and purchasing products, according to a report by Insider Intelligence. Almost two-thirds of U.S consumers find YouTube somewhat or very trustworthy for finding and purchasing products, followed by Facebook, with a 51% share. Instagram came in third, at 45%. Rounding out the top five were LinkedIn (37%), Twitter (37%) and TikTok (35%).
In other findings, 45% of consumers are at least somewhat likely to purchase a product on Instagram, which is two percentage points higher than for Facebook.
Source: Chain Store Age