As Walmart+ membership has been on the decline this year, Walmart has taken an aggressive approach to signing up associates for free memberships, according to an internal memo viewed by Insider and store employees’ accounts.
About 18 months after the service’s launch, Walmart began offering free memberships to all associates on March 15, according to a document sent to store managers, which was viewed by Insider. An internal slide introducing the membership said, “This benefit doesn’t cost you a thing, and you can use it throughout your entire Walmart career.”
In the memo to managers, the company emphasized that membership was “completely voluntary” for associates. But that hasn’t stopped managers from turning up the pressure on sign-ups, according to five store-level employees who spoke with Insider. These employees asked to remain anonymous for fear of retaliation. Insider knows each of their identities.Business Insider