Old Navy is making a pitch to inflation-weary consumers just in time for back-to-school shopping.
The brand, a division of Gap Inc., saidthat it will not raise prices on any of its denim products through the end of September. The price freeze will be in effect starting Friday, July 29th and run through the end of September.
The move is an extension of Old Navy’s previously announced price lock on kid’s essentials and is also part of a larger denim initiative launching on July 29, which will include a television campaign and a “denim fit guide.”
Source: Chain Store Age
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