Workout studio SoulCycle is offering to exchange used Peloton bikes for 47 free, in-studio classes as part of its new Souls Reunited program, per details shared with Marketing Dive.
The limited-time offer goes live Wednesday (July 27) and is available for the first 100 eligible people who sign up. To qualify, people must own a fully-paid Peloton Bike or Peloton Bike+, live within 20 miles of one of SoulCycle’s 83 studios and not have taken an in-studio class after March 16, 2020.
Heralding the slogan “F#ck It, Let’s Ride Together,” SoulCycle will collect used Peloton Bikes free of charge and recycle them. The program is part of a larger campaign, “F#ck It, Let’s Ride,” which pushes the return of in-person workouts as pandemic restrictions ease.Marketing Dive