Makeup company Glossier announced Tuesday that customers will be able to find its popular “Boy Brow” and “Cloud Paint” products at Sephora stores starting next year as it pushes to expand its reach.
The move marks Glossier’s first retail partnership and comes after founder Emily Weiss stepped down as chief executive officer and handed the reins to Kyle Leahy, who was previously Glossier’s chief commercial officer.
Glossier, which tapped pop star Olivia Rodrigo as a brand ambassador earlier this year, said it is one of the most searched brands on Sephora’s website that is not currently available at the LVMH-owned chain. The company will hawk its products in Sephora shops across the United States and Canada as well as on Sephora’s website starting in early 2023.
Source: CNBC
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