Amazon’s grocery arm is to take on Tesco with a new price match promise as it becomes the latest retail giant to pledge it will keep prices low for customers amid the cost of living crisis.
Amazon Fresh will start its Tesco Clubcard Price Match campaign on Monday, matching and freezing hundreds of prices in line with discounts by the supermarket giant.
The move will see the online grocery business invest in the price of everyday groceries including fresh fruit, vegetables, meat and fish.
Source: The Guardian
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