Macy’s is putting its new store strategy on a faster track.
The department store retailer is speeding up its plans to open smaller-sized stores that are not located in traditional enclosed malls. Macy’s plans to open four off-mall, small-format stores and close one traditional location this fall in line with its evolving real estate strategy.
“At Macy’s, we thrive on retail being a dynamic business requiring continuous analysis, reinvention and innovation,” said Marc Mastronardi, chief stores officer, Macy’s. “As customer preferences and buying behaviors change, we continue to evolve to deliver the experience our customers expect.”Chain Store Age