In an effort to simplify the customer journey for small businesses, Meta on Monday launched the ability for users to pay for products within Instagram chat, according to a press release.
Qualified small businesses on Instagram can directly convert customer inquiries and interests directly into purchases using Meta Pay, without users needing to leave the chat. Completed orders can also be tracked in the same chat, creating a dedicated space for follow-up questions, per the release.
The feature allows small and medium-sized businesses who don’t have an Instagram Shop digital storefront to still transact with shoppers in app.
Source: Retail Dive
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 