In an effort to simplify the customer journey for small businesses, Meta on Monday launched the ability for users to pay for products within Instagram chat, according to a press release.
Qualified small businesses on Instagram can directly convert customer inquiries and interests directly into purchases using Meta Pay, without users needing to leave the chat. Completed orders can also be tracked in the same chat, creating a dedicated space for follow-up questions, per the release.
The feature allows small and medium-sized businesses who don’t have an Instagram Shop digital storefront to still transact with shoppers in app.
Source: Retail Dive