Customers at GetGo Café + Market no longer have to open the refrigerator to see what’s inside.
The food-focused convenience store chain, a banner of regional supermarket retailer Giant Eagle, is partnering with Cooler Screens to replace traditional cooler aisle doors in select stores with digital smart screens. Cooler Screens technology provides a real-time digital door display of the contents of an in-store cooler, along with superimposed, contextually relevant retail media and merchandising content. resulted in an improved consumer experience, same-store sales lift and operational improvements for GetGo.
Seeking to transform its in-store shopping environment, GetGo’s primary objectives were to improve the consumer experience, increase same-store sales, and bring innovation and a modern feel to its stores. Now, GetGo consumers at Cooler Screens-equipped stores can have instant access to the type of up-to-date product information in-store as they receive when shopping online.
Source: Chain Store Age
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