Amazon is taking legal action in response to what it says is a major effort to place fake reviews on its site.
On July 19, 2022, Amazon filed a lawsuit against the administrators of more than 10,000 private Facebook groups that the e-tail giant says attempt to orchestrate fake reviews on its site in exchange for money or free products. According to Amazon, these groups are set up to recruit individuals willing to post “incentivized and misleading” reviews on its online stores in the U.S., U.K., Germany, France, Italy, Spain, and Japan.
Amazon says it will use any information it discovers to identify bad actors and remove any fake reviews they may have commissioned which haven’t already been detected by Amazon’s anti-fraud technology, human investigators, and automated monitoring.
Source: Chain Store Age