Macy’s and WHP Global plan to bring Toys R Us-branded shops to every Macy’s store, an acceleration of a store-in-store partnership that began last year.
Macy’s and WHP, which acquired the Toys R Us brand last year, said the store rollout will run from late July through Oct. 15, in time for the holiday shopping season.
The store-in-store footprints range from 1,000 square feet to 10,000 square feet for what the companies call flagship locations in Macy’s in large metropolitan areas including New York, Miami, Atlanta and Chicago.
Source: Retail Dive