The Kroger Co. is moving a paid subscription pilot into full rollout across the country.
The supermarket giant is now offering its Boost by Kroger loyalty program across all of its banners nationwide. The annual membership provides customers unlimited free grocery delivery on orders of $35 or more, fuel discounts of up to $1 per gallon and additional savings on Kroger’s Our Brands private label products. Kroger estimates the membership can save customers more than $1,000 per year on fuel and grocery delivery.
Boost expands on savings currently available to customers through Kroger’s free loyalty program. Offering two annual membership levels at $59 or $99, the new service provides free next-day delivery or free delivery in as little as two hours on orders of $35 or more, respectively. Boost members also receive double fuel points for every dollar spent, as well as exclusive savings on private label items.
Source: Chain Store Age
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