CVS Pharmacy has debuted a Skin Care Center shop-within-a-shop at three pilot locations as the retailer continues to hone its beauty offerings, this time by bringing prestige beauty brands to mass retail.
Building on the success of CVS’ BeautyIRL experiential store format, which launched in 2018 in partnership with Glamsquad, CVS developed the Skin Care Center to help shoppers address individual skin care needs with tools, education and products typically only found from prestige beauty brands and retailers, in addition to popular mass skincare brands, according to a CVS news release. The dedicated experience includes:
Source: Retail Leader
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